There’s an Open Source cola drink, it’s been around for a while now:
http://www.colawp.com/colas/400/cola467_recipe.html
Whilst this is very funny, formalising the idea of competing on manufacture & distribution and collaborating on research & development is one of the aspects of Free Software that transfers very well to consumer goods.
AdBusters would do much better to release Open Trainer designs rather than hyping their Closed “Blackspot” Trainer vapourware. Their centralised, corporatist, old-school branding just leaves me looking from man to pig…